In today’s tough economy, companies are looking for that ‘edge’. Deploying a cause-related marketing project not only provides corporate supporters with a conduit for making a positive impact on important causes but gives your company the opportunity to show your customers that you care about health, about people, about them. Studies show that consumers prefer to shop with companies who give back to good causes. Given the same price and quality, 79 percent of Americans would opt for the brand partnered with a cause they support (Cone/Duke University Behavioral Cause Study, 2008) and 83 percent of Americans wish more of the products, services, and retailers they use would support causes (2010 Cone Cause Evolution Study).
Our corporate sponsors and partners are an invaluable asset to the Fight Like a Girl Foundation. They not only provide monetary and in-kind donations but enable us to extend our reach to many sectors and industries that we otherwise may not gain access to.
The Fight Like a Girl Foundation welcomes opportunities to partner with new corporations, companies, and organizations. We are presently open to:
This is a program in which the Fight Like a Girl Foundation partners with selected companies to implement product-driven awareness campaigns that incorporate the Fight Like a Girl Foundation logo into the partnering company’s branding. Pairing this symbol of support for those in need with your company’s logo makes a powerful statement of the commitment that your company has made to make a difference in the world. Our objective for co-branding partnerships includes the development and marketing of a product or product line that serves as the focal point of the awareness campaign and its message. This product is marketed in a way that (1) provides exposure for both the partnering company and the Fight Like a Girl Foundation (2) brings to light the goodwill and charitable endeavors of both the partnering company and the Fight Like a Girl Foundation and, most importantly, (3) generates both awareness and funds for families in need.
Cause-Driven Product Marketing
This marketing campaign consists of the partnering company donating a portion of the sales from a product or product line to the Fight Like a Girl Foundation for a predefined amount of time. We will provide a temporary license to use our logo with the words “A portion of sales donated to the Fight Like a Girl Foundation” for marketing purposes. Your logo with a link to your website will be displayed on the Shop With Our Partners page of our website for the duration of the campaign. At least once during the campaign, we will post a Facebook update on our Facebook page encouraging our fans to visit this page and asking them to support those companies that are supporting the Fight Like a Girl Foundation. Our Cause-Driven Product Marketing campaigns are ideal for companies who want to make a difference in the lives of others while demonstrating to its customers that it cares about more than dollars and cents.
Organize and host an event that benefits the Fight Like a Girl Foundation. This is a fun way to not only support those in need but show the public your company’s charitable side. It also provides a way for your employees to get involved. We’ve even had companies recruit customers to volunteer at the event which results in an incredible relationship building experience. We will provide a temporary license to use our logo with the words “Benefiting The Fight Like a Girl Foundation” for marketing purposes as well as banners, posters, and informational materials to display/hand out during the event. At least once prior to the event, we will announce the event, event date, and event location to our Facebook fans and Twitter followers. We will also give you a discount on official Fight Like a Girl gear so that the fundraising team/workers / volunteers can all wear Fight Like a Girl shirts during the event.
Social Media Campaign
Support the Fight Like a Girl Foundation, grab some brand exposure, raise awareness for an important cause, increase your Facebook or Twitter following, and have a little fun all at the same time with a Fight Like a Girl Foundation Social Media Campaign. During a campaign, we (the Fight Like A Girl Foundation) and the partnering company post Facebook updates and/or tweet that the partnering company is donating a predetermined $ amount per new fan and/or follower of the partnering company up to a maximum number of followers. To qualify, your business or organization must be one that we feel our fans, followers, and supporters will benefit from or be interested in.
Have something else in mind?
Besides the above collaborative ventures, we are happy to discuss new ideas and explore creative opportunities for partnering together to make a difference. Whether you just want to brainstorm, explore one of the opportunities above, submit a proposal, or would like to simply talk to us to see if we can make something happen—we’re excited to hear from you!
Please fill out the form below and one of our marketing professionals will be in touch with you shortly.